For a nationwide campaign, we created a series of decorations for DM that didn’t just fill space but brought it to life. The goal was for the visual presence to never go unnoticed. It had to catch the eye, set the mood, and give the campaign real momentum.
Each shopping mall space came with its own characteristics, so we tailored the solutions accordingly. Every location delivered a different visual experience.
We worked across a wide range of surfaces, including:
✔ long graphic strips placed alongside escalators
✔ entrance glass portals
✔ indoor banners and hanging elements
✔ glass railing decals
✔ column wraps and custom-cut prints
The campaign visuals appeared in some of the busiest malls in Budapest, including:
✔ Árkád
✔ Aréna Mall
✔ Westend
✔ Duna Pláza
Outside the capital, the campaign made an equally strong impression, with striking installations in:
✔ Eger
✔ Miskolc
✔ or the Nyír Pláza in Nyíregyháza
Throughout the production, we paid close attention to material quality, precise application, and visual execution, ensuring that everything lived up to the power of the campaign and the message of the brand.
